I Know My Brand is Indistinct… And I’m OK With It

Very few of you probably don't know how I spend my time off the blog and off the page. I work a regular "9-5" job in an office in Midtown Manhattan. My official title? Marketing and Brand Innovation Manager at a hotel company. Which means I spend my days creating and honing hotel brands and …

Continue reading I Know My Brand is Indistinct… And I’m OK With It

Part of Writing Non-Fiction is Not Writing

Spring has flung me across the country multiple times already and it’s only mid-April. I knew my work life and social life were both going to ramp up at the same time (showers, events, travel) but I didn’t realize just how much it was going to put my ever beloved writing life on hold. You …

Continue reading Part of Writing Non-Fiction is Not Writing

Tales of Directionless Personal Branding

If you’ve been following my blog for awhile you’ll notice that I have re-branded three times, changed the content twice as much as that, and fluctuated between writing every day and once a month and well, never. Running this blog has been a strange journey and I am constantly re-evaluating it and trying to determine …

Continue reading Tales of Directionless Personal Branding