I Know My Brand is Indistinct… And I’m OK With It

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Photo by Benjamin Voros on Unsplash

Very few of you probably don’t know how I spend my time off the blog and off the page. I work a regular “9-5” job in an office in Midtown Manhattan. My official title? Marketing and Brand Innovation Manager at a hotel company. Which means I spend my days creating and honing hotel brands and then determining how we market those brands to the wider public.

So why does my personal brand seem a little…wacky and unfocused?

Well, cause I am wacky and unfocused.

My brand is me.

I once spent a lot of time trying to cram myself into different, single boxes, to make a brand work. I was going to be Fitness Amanda or Writer Amanda or Book Reviewer Amanda or Foodie Amanda. And then I tried to be all of those things at once, trying to be an expert in every single one of my hobbies. It took years for me to realize that the most authentic true brand I could create for myself, was just to let my freak flag fly and see who came running.

That means I talk openly and honestly about how tough all of this is. I sometimes cook on my Instagram stories but rarely share photos of the food I prepare on my feed because I am terrible food photographer. I workout all the time, but only post the occasional photo of what that looks like. I share poetry more often. And I share photos of my day-to-day life, of the beauty in a life that sometimes either feels too fast or too boring. I share the balance between all those aspects of who I am and I encourage my followers to do the same.

I love a beautiful brand. I love curated photos. I love color schemes and different tones of voices and I adore creating logos. (Truly!) And these are all aspects of powerful important brands and we should learn from them for our businesses. But for me, a lack of focus and a lack of breadth are just who I am. I am a little wacky. I am overwhelmed a lot. I become obsessed with something and then abandon it weeks later for something new. I am a creative nutcase and I share it. And I’m ok with that.

So tell me, what’s something you’re doing that you KNOW isn’t the “right way” but you’re doing it your way anyway? Why do you do it this way? Why is it important to you? Tell me in the comments or make an IG post and use the hashtag #cheapcourage.

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Working On: Staying Sane

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I honestly can’t believe it’s been a month since my last post. I knew it had been awhile but REALLY?! A month? What I have I been doing with myself… Wait! I can actually answer that question this time. Really! Normally, these weird sabbaticals wind up with me returning with an embarrassed grin and little to say about my absence. But I do have answers this time.

  1. The Election – The election did one positive for me. It woke me up out of the dream state I had been living in for the past couple of years. I’ve been finding new ways to give back, donating more money than ever before, and wrapping my mind around how I can be the best ally to my loved ones that will need my support, not just for the next 4 years, but forever. To those people, I’m sorry that I’ve been sleeping. I am here now.
  2. National Novel Writing Month – Nov. 1st marked the beginning of yet another NaNoWriMo. If you know me well, you know that I typically engage in this insane challenge and pump out 50,000 words in a month. While that is challenging in its own way, it wasn’t what I needed this year. I tend to pump out a lot of work and then never touch it again. I abandon my writing. So this year I challenged myself to STICK with pieces, edit pieces, finalize pieces, and get to cracking on finished stuff to submit with wild abandon. It went well. I spent most of the month reading work from the past 3 years and finding the work worth keeping and moving forward.
  3. Emotionally Drained – If you didn’t know, I write mostly non-fiction. About my life. So the reading of ALL of my work for the month also meant I reflected on a lot of not so great parts of my life. I had to confront a lot of different demons (namely who I used to be) this past month and it was EXHAUSTING. But that was part of the work. And so I did it. That said, the last thing I wanted to do after reading my poor writing about my own life was share more of me– and that definitely meant I skipped the blog a lot.
  4. Holiday/Wedding/Birthday Circuit – This is the busiest time of the year for so many of us. Social obligations really ramp up, which leaves little time (or focus) on projects like these.
  5. Promotion – Work has been absolutely crazy as well. The promotion is going well but that means I am incredibly busy, most of the time.

So that is where I’ve been–mentally and physically– and it has proven to be a real challenge for me. Editing is slow work. I rarely feel as though I’ve made progress at the end of a working session these days. It’s so different than just pounding out whatever you want and then leaving it on a drive somewhere to grow moldy. My pieces are going to take a lot of readings and sessions to get them right. I’m learning such patience.

I’ve lost control over the organized part of my life since the beginning of November. My planner is in disarray, I barely know if I am coming or going, and I just try and do as much as I can with my head on straight and hope for the best with the rest of it. I know that this will all calm down after the holidays, and that I will be able to restructure my goals and my life. And I am clinging to that knowledge!

Tell me, how as your holiday season been going to so far? What’s something you’ve stopped doing because of it all? What are your plans to get back on track? I’d love to learn some new tactics for focusing around this time of year.

Until next time. (Which I hope is soon!)

 

6 Books To Make You Feel Strong

Can you hear that? That’s me sighing so deeply that the roof is rattling. The past two weeks have been trying, tiring, and… good for my character. Two weeks ago I received a promotion at my day job. This was a position that I had been chasing for two years relentlessly. And now it’s here. And now it’s mine. And now I am hella tired.

Adjusting to my new role has, on the surface, been alright, I feel like I am where I need to be finally… however, I come home exhausted, I work later, and my balance of life has been thrown for a loop. It’s amazing how small changes affect our entire being.

At the same time as my promotion I really hurt a tendon in my left leg and had to stop training for my half marathon. I am unable to run. Running is my main source of stress relief so not only have I found myself coping with new issues but I do not have my usual coping tools available to me. It’s been a weird September.

I found myself going back to my bookshelf for comfort. Reading books I read a decade ago for the first time, to help relax me. I wanted to find a center and I hoped it would be in those pages. I read Kerouac’s On The Road, Hornby’s High Fidelity, and I’ve been eyeing my Fitzgerald collection (I own all of his books) with a hunger I usually reserve for pizza.

As a result of using texts to soothe me, where I would normally use my body, I’ve put together a list of books that have made me feel strong in the past and that deserve a re-read. I’m hoping you too will pick up on of these books and feel strong and centered.

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Create a New Story & Live It

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I’ve been spending a lot of time thinking about meditation, mantras, and visualizing goals. I keep reading about mental blocks and holding yourself back from the things that you want and the things you deserve because of patterned thoughts and “stories”– the things we tell ourselves to keep us from going for something. We tell ourselves that we will never have money because we’ve always been broke or we’ll never find love because we’ve never been worthy or never had it before. We take the same paths over and over again because we don’t believe we can take another. It isn’t always about blazing a trail but simply taking a left instead of a right.

I get asked a lot where all my energy comes from. How do I get up early, how do I write at night after work, how do I have a dog… etc. etc. And while I sometimes thought I was just a high energy person by nature, I realized it’s really because I believe I am a high energy person.

Did I lose you right there? Wait! Stay with me.

I know this stuff can sound weird and can scare the living hell out of you but listen… just stop and think about the things you have always just assumed about yourself “I am just a nice person”, “I am just a lazy person”, “I am a math person”. Where did those things come from? You made them up! Or someone told you were good (or bad) at something and you believed them and created your story from it. We naturally want to do the things we are good at and avoid the things we are “bad” at, I get it. Life is easier that way. But what if the you you are now, is based on a series of stories that you wrote for yourself?

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To prove my point I’m going to break down a couple of my stories, both good and bad.

I Am Not A Math Person. Numbers bore me.
This is a story I started telling myself in the 7th grade. What’s funny is that I was in the “gifted” math group in the 5th grade, but it took just a couple of years of consistently being told I was a great writer, that I’d publish a book one day, and that math was my weakest subject, to reject the whole thing all together. No one explained to me that though it was my “weakest” subject, I was still very much “good” at it. I believed what I was told and leaned into my writing and let my math muscle deteriorate. Combined with two unhelpful middle school math teachers who laughed at wrong answers, and of course, puberty, I rejected the whole notion that I could ever be good at math or science and by the time I hit the 9th grade I lived in perpetual fear of it.

And then I had a wonderful Chemistry teacher who was TOUGH on everyone. She was this way because she believed we could do anything we worked for. I spent hours after class with her going over formulas again and again until I could do the most difficult problems she wrote. I worked my ass off and got an A. Because she believed in me, because she made me focus, and because she made me work as hard as she knew I could.

It still took me some time after that, years and years of undoing the bad story, but here I am, working at a company, doing math, handling my own finances, figuring shit out. The stories we tell ourselves are sticky but they can be unstuck if we focus and move past our setbacks.

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I am high energy. I don’t require sleep.
When I got to be about 16 years old and was forced to work my ass off at boarding school (a school that I was getting a free ride to and thus was in perpetual fear of getting tossed out) I told myself that I required little sleep. I worked a part-time job, I stayed up late doing homework, I had a boyfriend, friends, extracurricular activities, started playing sports…I jam packed my days and found that if I pushed outside of myself, the energy was there. The same went for college, I pushed my limits, always feeling a heightened awareness that college was going to end and that I needed to soak up as many experiences as I could. I went to parties, I took lots of weird classes, I worked as an RA, I said “I can do it all” because I truly believed I was that type of person. If I pushed, I found the energy for it all just outside my comfort zone.

Flash forward to me as an adult trying to do as much as I did in college but adding in new responsibilities: rent, a dog, full-time job, bills, navigating NYC, cleaning my apartment… At times I would come to a screeching hault all of a sudden and realize “Maybe I can’t do it all.” But I had always been that person, I had always told myself I could do it all. And the moment that belief faltered, so did my ability to do the things I wanted to do.

It took me a few years (yes, years) to right this ship. It took learning a new way of doing things and getting things done to get there. I went through months and months of stress and of simply doing it all wrong. I tried to apply what I knew in college to my new life and that failed miserably. And now I do believe I can do it all, just in a different way.

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I absolutely know what you’re thinking right now. Really! You’re thinking that this can’t possibly be true, that there are things standing in your way but just remember, someone who was born with more than you has fallen and someone born with less than you has risen. It’s all a matter of perspective and of creating stories for yourself that fit. If you secretly wish you were “A Morning Person”… Tell yourself you are, set your alarm like you are, GET OUT OF BED like you are. If you wish you were kinder. Tell yourself you are, do kind things, enjoy the feeling that comes from doing kind things!

I’m not saying this cut and dry and I am not saying it is easy. It actually kind of sucks most of the time. Re-writing your story is HARD. But like… what else are you doing with your time here?

Shakshuka for One & Getting Past Bad Days

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I’m having one of those weeks where I feel bogged down but can’t find the source of the bogging. I am searching in every drawer but I can’t find what it is bringing me down. The grind of 9-5 job doesn’t help despite the love and support of coworkers and each day I find myself coming home depleted, worn out, and demotivated. Probably sounds familiar and despite my sadness, it makes me feel better knowing I am not alone.

I am fully capable of psyching myself up, repeating mantras, believing, and feeling inspired but I find very few outlets for that good energy. I have yet to find my gift to give and the process is endlessly draining, discouraging, and tiring. Hanging on to the belief that I’ll find my gift is not easy.

When I got home last night, unable to use my subway commute to determine what I should do with my life, I focused on dinner. I wanted to eat something that would taste like comfort food to take my mind off of the chaos for a bit. I wanted something to stick to my ribs but not weigh me down anymore than my own thoughts already do. So I decided to make shakshuka and make it for the first time. And of course, being as inwardly focused as I am, I recorded the process and wrote a little recipe.

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I started by surveying what kind of spices and vegetables I had on hand to build this yummy egg dish around. I did not use a recipe. I am happiest when I am just grabbing whatever I have on hand and experimenting.

I love cooking but don’t have strong feelings toward recipes. I am including one here today and yes, I read them all the time. I believe the true pleasure of cooking is not following rules but taking something and make it your own. I like to use recipes as guidelines.

From my fridge and cabinets I pulled and used the following:

3 cloves of garlic
1 stalk of green onion
1 handful of Picholine olives
Olive Oil
3/4 cups of tomato sauce
Pepper, parsley flakes, and turmeric
3 eggs
1 cup of arugula

I do love simple and minimal recipes and this one certainly falls into that category with a fairly short ingredient list and the use of a single pan.

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Eating olives instead of cooking

To start I diced up the garlic while heating up a decent amount of olive oil in my pan. I kept the heat on low as I added the garlic. Next I rough chopped the green onion and tossed it in. And followed it up with some olives. The only olives I had on hand had pits so I spent a good amount of time both eating them and pitting them. Do yourself a favor and just go buy pitted olives and rough chop them as well. Toss them in with everything else and keep the heat low. Low heat requires patience but I usually use that time getting myself organized.

I let everything get tender but not mushy and poured in my tomato sauce. I used a Barilla pasta sauce that, while cheap, is pretty tasty. I stirred everything all together.

After that I sprinkled on some pepper, parsley flakes, and a tiny bit of turmeric because I like its anti-inflammatory properties and add it where I can. I did not stir these in, I left them on top to help season my eggs. Which I cracked right on top of the mixture. I wish all 3 eggs would have sunk in a little bit more from an aesthetic standpoint but in the end they all cooked nicely so it wasn’t a big deal.

After the eggs were cracked and plopped in, I covered the whole thing and turned up the heat to medium. I let them cook for about 10 minutes but should have done 7. The sauce cooked down just a touch too much. Full disclosure, I was texting my friends and making my lunch for the next day so I wasn’t paying as close attention as I should have!

I pulled everything off the heat and after a little photo shoot I dumped the mixture onto a bed of arugula.

And then I ate until I felt better. Which is perhaps not a healthy statement, but it is true.

Cooking is soothing and keeps me feeling level when days are long and difficult. Cooking dinner gives me a sense of purpose when I feel like I have none. I think perhaps that is why I cooked elaborate meals every single night when my former relationship was falling apart. It makes me feel needed and accomplished. It is the best escape.

Give the recipe a try and let me know what changes you make. There is a million things you can add to this! (Avocado, feta cheese, tomatoes, etc.) Also, what do you cook when you are feeling blue? Why does it make you feel better?

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SHAKSHUKA FOR ONE
3 cloves of garlic
1 stalk of green onion
1 handful of Picholine olives
Olive Oil
3/4 cups of tomato sauce
Pepper, parsley flakes, and turmeric, to taste
3 eggs
1 cup of arugula

  1. In a small to medium pan, heat olive oil over a low heat and add diced garlic, green onion, and olives
  2. Once tender, pour in tomato sauce and stir
  3. Sprinkle with pepper, parsley, and turmeric, do not stir
  4. Crack eggs on top of sauce
  5. Cover and turn heat up to medium
  6. Cook for about 7 minutes or until eggs are baked through
  7. Remove from heat and lay on a bed of arugula
  8. Enjoy!